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It’s time to Pay Your Pension Some Attention!

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We are proud to support the #PensionAttention campaign. Visit to get involved and Pay Your Pension Some Attention.

The Pension Attention campaign launched today with the aim of boosting people’s understanding and engagement with their pension. The new website features information on why pensions matter and is encouraging people to ask questions around their pension.

The campaign is led by the Association of British Insurers (ABI) and the Pensions and Lifetime Savings Association (PLSA). They have also teamed up with grime artist and TV star Big Zuu, along with multiple providers and schemes.

Grime artist and TV cook, Big Zuu, has produced a new track and accompanying video calling on people to ‘Pay Your Pension Some Attention’. Encouraging listeners to ask questions, make connections and think about future intentions, he offers a refreshing and catchy take on pensions to show they are relevant to everyone.

To find out more and hear the exclusive track from Big Zuu visit

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